Will you need any special equipment or technology to provide your product or service? Patents, copyrights, and trademarks you own or have applied for should also be listed in this section. It may be necessary to give some basic background if this is an area or industry people are unfamiliar with.
As you write this section of your plan, look at what methods work best for your most successful competitors.
Will you market it online or in retail stores? Many of our customers have learned on their own; others require minimum help desk support. In the Products and Services section of your business plan, you will clearly describe--yep--the products and services your business will provide.
Who will handle distribution, and how? If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes--and the sources for those bikes--is important, since "high-end cycling rentals" is intended to be a market differentiation.
Most competitors require training sessions of from two days to a week. While you write up the Products and Services section of your business plan, keep your reader in mind.
Will your operating costs be low enough to allow a reasonable profit margin?
Use simple terms and avoid industry buzzwords so your readers can easily understand. Every industry has its share of products that most people know very little about. How does it benefit customers? Is it in the idea stage or do you have a prototype?
Do I adequately describe the primary function and benefit s of the product or service? What makes your products or services different? Therefore, you need to examine your description from an objective perspective and ask yourself: As the products become more popular and the brand name better known, the owner could begin wholesaling the products to specialty food stores or upscale grocery markets.
Perhaps most importantly, emphasize how and why you are competitive. As you write, avoid being too technical, assuming too much knowledge from your readers, and using buzzwords. By AllBusiness Editors In: The more you know about what actually motivates them to purchase, the more precise your marketing message can be.
This is your marketing message.
If I am introducing a new product or concept, am I including a comparative reference point? Since the typical customer seeks medium-quality equipment and excellent services at competitive prices, we will focus on providing brands like Trek bikes, Shimano footwear, and Giro helmets.Keep these tips in mind as you write your products or services section so you can make it an effective part of your business plan.
Focus on the Customer - The purpose of the products or services section of your business plan is to clearly express the benefits you're providing to your customers or clients. In your business plan you will describe the different types of products or services offered and provide a brief description of each, including costs and patent or copyright information.
However, before you can discuss your products and services, you must clearly explain the product line or list of services.
The product and services section of your business plan is more than just a list of what your business is going to provide. Especially if you plan to use your business plan to get funding or find partners, your products, and services section needs to showcase the quality, value, and benefits your business offers.
Products and Services. OBRA e-z produces an Enterprise Software Solution for the long-term care industry built on OBRA e-z’s powerful engine of fully integrated modules for the collection, reporting, and analysis of MDS assessment data, resident quality indicators, physician orders, admissions information, survey and care-plan treatment data, and a patient scheduling module created by.
The following business plans are examples of what a completed business plan might look like. Use the instructions and information included in The Business Plan for Independent Inventors to fill out your own business plan.
Sample Business Plan for American Management Technology (AMT). Products and Services The New World Deli offers a breakfast and lunch menu, fresh cold cuts, drinks, and take-out prepared dishes.
Breakfast will include such items as omelettes, cereal, eggs, toast, yogurt, plus coffee and tea/5(74).Download